FDL From quality to customization 【PART 1】
Date:2019-08-17   Click:0    Share It:       




Today, lighting is not only for lighting up a space, but for matching the decoration environment with best visual presentation, to achieve a high 

degree of integration with scene style, brand positioning!

And this is exactly the effort and struggle we have persisted in for ten years

                                                                                                                                — FDL

Introduction: Recently, Mr. Sun Baolin, general manager of FDL was invited to exclusive interview with CHINA GEMS&JADES.

Sun Baolin, born in 1976, has more than 20 years experience in jewelry display industry and 12 years’ background in jewelry lighting industry.  Now He has

led the team to launch the customized  lighting solutions for jewelry display spaces. In order to achieve a high degree of integration for visual presentation, 

scene style and brand positioning.

Reporter: FDL has brought many surprises to consumers every year in Shenzhen International Jewelry Fair. This year, the Fair will be held in September, do you mind 

disclosing the highlights in advance? What new products are brought to consumers?


Sun Baolin: In this years Shenzhen International Jewelry Exhibition, from the construction and design of the exhibition hall to the display. FDL will make a subversive 

adjustment and attempt, which will bring unique visual experience to the audience. At the same time, there will be a very unique visual presentation in the jewelry

lighting display, which can better reflect the professional image, corporate culture, application display of FDL. 

Of course, if you want to know more about the details, please come to our booth at that time.

Reporter: Since its establishment in 2008, Feideli has been continuously developing and expanding. What achievements have been made so far?

And what honors have you won?


Sun Baolin: FDL has focused on jewellery lighting solution for 10 years . Through cooperation with clients, it is gradually recognized and accepted by the market. 

Such as famous brands Lao Fengxiang, Chow Tai Fook, Chow Tai Sang, Sat Fook and MOKINGRAN etc have become our long-term cooperation partners! The 

development of Feideli in the past ten years can not be separated from the trust and support of our customers.

In 2013, FDL was selected as one of the "National High-Tech Enterprises" in the jewelry lighting industry and won the title of “CCTV Annual Publicity Brand”. 

It was broadcasted in CCTV1, CCTV2, CCTV3 and CCTV7 during the prime time and won the "Enterprise Credit Rating AAA Credit Enterprise" qualification!


Reporter: The competition in jewelry lighting market is fierce, but famous brands such as Lao Fengxiang and CHOW TAI SENG all have chosen to 

cooperate with FDL. Comparing with other competitors, what is the most prominent advantage of FDL?


Sun Baolin: FDL has been deeply engaged in the jewelry lighting industry for ten years. From positioning "jewelry lighting solutions" to focusing on "providing integrated 

lighting solutions matching its brand culture". We comprehensively improved the lighting application added value of jewelry store and helped many customers to improve 

their sales performance. Along the way, we have always strengthened our core competitiveness in four aspects:

1. Product development and technology;

2. Scene definition analysis and application matching

3. Three year warranty

4. Synchronizing client’s next generation of market development and brand upgrading, to make pre-product R&D import

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